Sierra's website preview

Well Run profileThe Well Run 100 · #17 of 720

Position 17

Sierra

AI customer-service and revenue agents for large consumer brands

Pace
3:30/kmSprint5.5
Distance
Distance Half.
Open ops roles
4
Last week
#17
Move
Held
Peak
#17
Weeks in the 100
2
The Chart →
Rank and score over time
Board rank
#7#17#27#17Oct 18#17Oct 25
Pace score
02465.5Oct 185.5Oct 25

One point per Sunday re-rank, tracking since Oct 18. The lines fill in week by week.

Sprint 3:30/kmParloaDecagonSierra
Race 4:05/kmCresta
Tempo 4:40/km
Steady 5:20/kmPolyAI
Warm-up 6:00/km
Cool-down 6:30/km
Sierra runs in the Sprint lane, alongside 2 rivals. Rivals on Well Run sit in their own pace lanes; further right = more momentum. Tap one to open its page.Also competes with: Salesforce Agentforce
Revenue estimate
$200M ARR, two quarters after $100M (Nov 2025)company-stated · as of May 2026 linkedin.com ↗
Total raised
~$1.585B (CB Insights)see rounds ↓
Headcount
nearly 800 across 12 officesas of Jun 2026 linkedin.com ↗
Founded
2023
HQ
San Francisco, CA

Leadership

The problem

Big companies need AI agents that resolve customer issues safely, on-brand, at scale

What they do

AI customer-service and revenue agents for large consumer brands

Traction ARR $100M (Nov 2025) → ~$200M (May 2026); 40% of Fortune 50

Hiring trend

Open roles
210
Ops roles
4
Headcount
~600 (est.)

Headcount +181% YoY (~500–1,100, sources differ)

Hiring in

  • San Francisco
  • New York
  • London
  • Remote (US)
  • Remote (Canada)

Funding

Last round
$950M
Stage
Series E
Date
May 2026

Led by Tiger Global and GV (co-led)

Distance

Half · edge: hard to leave

A leader in AI customer service (~$200M ARR, 40% of Fortune 50), but Salesforce chases the same buyers.

Sources: Sierra: $100M ARR in 7 quarters ↗ · Startup Fortune: Sierra vs incumbents ↗

Last checked Oct 25, 2026

News timeline

  1. Oct 2026Launches Personal Agent Protocol with Meta, Stripe, Walmart and 40+ partners sierra.ai ↗
  2. Aug 2026Hires former Pinterest CFO Julia Brau Donnelly as CFO sierra.ai ↗
  3. Jun 2026Crosses $200M ARR; earns FedRAMP High authorization tbpndigest.com ↗
  4. May 2026Raises $950M Series E at $15.8B led by Tiger Global and GV cnbc.com ↗
  5. Nov 2025Reaches $100M ARR in seven quarters sierra.ai ↗
  6. Sep 2025Raises $350M at $10B led by Greenoaks cnbc.com ↗

Funding historyTotal raised ~$1.585B (CB Insights)

  1. May 2026Series E$950Mat $15.8BLed by Tiger Global, GV cnbc.com ↗
  2. Sep 2025Series D$350Mat $10BLed by Greenoaks Capital techcrunch.com ↗
  3. Oct 2024Series C$175Mat $4.5BLed by Greenoaks Capital techcrunch.com ↗
  4. Feb 2024Seed + Series A$110Mat ~$1BLed by Sequoia Capital, Benchmark fortune.com ↗

Profile facts checked Oct 19, 2026. Every fact links to its public source.

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