The problem
Brands can't find or pay the right creators; creators lack fair, transparent commissions
What they do
Platform connecting premium brands with creators who recommend and sell their products
Traction 200% revenue growth YoY, profitable; ~330k creators (up from 185k)
Hiring trend
- Open roles
- 37
- Ops roles
- 4
- Headcount
- ~700
Headcount +69% YoY (LinkedIn, ~700)
Hiring in
- New York
- Sydney
- Remote (US)
Glassdoor
3.5 ★ 24 reviews ↗Funding
- Last round
- $70M
- Stage
- Series C (growth)
- Date
- Oct 2025
Led by Avenir
- Hiring+237 open roles on the live job board (30+ roles = +2)
- Funding recency+1Series C (growth) · $70M, Oct 2025 (12 months ago): 6–12 months = +1
- Traction+1.5Strong growth: 200% revenue growth YoY, profitable; ~330k creators (up from 185k)
- Red flags−11 significant flag in the last 24 months, −1 eachAug 2026: researcher Ben Edelman/BoF accused it of telling merchants to cancel rival affiliates' commissionsBen Edelman, Aug 2026 ↗ · Business of Fashion, Aug 2026 ↗
- Total3.52 + 1 + 1.5 − 1 = 3.5 → Tempo (3.5–4.24)
Distance (Half) is a separate read on how long the lead can last. It doesn't change the score.
Distance
Half · edge: grows with users
Profitable creator-brand network tripling revenue, but attribution fights add risk.
Sources: Affiliate Leaders: ShopMy commission allegation (Aug 2026) ↗ · BoF: ShopMy $1.5B valuation (Oct 2025) ↗
Watch-outs
Aug 2026: researcher Ben Edelman/BoF accused it of telling merchants to cancel rival affiliates' commissions
Sources: Ben Edelman, Aug 2026 ↗ · Business of Fashion, Aug 2026 ↗
Last checked Oct 25, 2026