The problem
Brands process millions of orders but know almost nothing about who is buying, so every customer gets the same marketing
What they do
Enriches every e-commerce customer with public profile data to power personas, VIP alerts and 1:1 marketing
Traction 150+ brands (2025) to ~1,000 (Apr 2026) to thousands (Sep 2026); AG1, HexClad, Jones Road
Hiring trend
- Open roles
- 10
- Ops roles
- 4
- Headcount
- ~30
Team ~14 (Apr 2026) to ~25-31 (Sep-Oct 2026); 9 open roles
Hiring in
- New York
- Remote (US)
Latest news
Sep 2026
Raised $22M Series A co-led by Long Journey and Abstract, nine months after launch ↗Funding
- Last round
- $22M
- Stage
- Series A
- Date
- Sep 2026
Led by Long Journey Ventures, Abstract Ventures (co-leads)
- Hiring+1.510 open roles on the live job board (10–29 roles = +1.5)
- Funding recency+1.5Series A · $22M, Sep 2026 (1 month ago): 6 months or less = +1.5
- Traction+1.5Strong growth: 150+ brands (2025) to ~1,000 (Apr 2026) to thousands (Sep 2026); AG1, HexClad, Jones Road
- Red flags0None found in the last 24 months
- Total4.51.5 + 1.5 + 1.5 − 0 = 4.5 → Race (4.25–4.74)
Distance (Unproven) is a separate read on how long the lead can last. It doesn't change the score.
Distance
Unproven
Nine months past launch with a fresh Series A; fast brand adoption but revenue still small and its public-data enrichment faces direct rivals (Mercana, sonarID) and Klaviyo-style incumbents.
Sources: PR Newswire: $22M Series A, launched Jan 2026, thousands of brands (Sep 2026) ↗ · Inc.: 14-person team, nearly 1,000 customers (Apr 2026) ↗ · Mercana: OuterSignal vs Mercana, direct rival (Feb 2026) ↗ · OuterSignal acquires Monocle lifecycle AI, second product line (May 2026) ↗
Last checked Oct 25, 2026