The problem
Marketers can't tell which ad spend actually drives sales
What they do
Incrementality experiments and causal media-mix models for marketing budgets
Traction Headcount +64% YoY; 4,000+ experiments/yr; customers Intuit, Wayfair, FanDuel
Hiring trend
- Open roles
- 8
- Ops roles
- 1
- Headcount
- ~460
Headcount +64% YoY (~464, LinkedIn)
Hiring in
- New York
- San Francisco
- Seattle
- Remote
Funding
- Last round
- $18.3M
- Stage
- Series B
- Date
- Apr 2025
- Hiring+18 open roles on the live job board (3–9 roles = +1)
- Funding recency+0.5Series B · $18.3M, Apr 2025 (18 months ago): 12–24 months = +0.5
- Traction+1.5Strong growth: Headcount +64% YoY; 4,000+ experiments/yr; customers Intuit, Wayfair, FanDuel
- Red flags0None found in the last 24 months
- Total3.01 + 0.5 + 1.5 − 0 = 3.0 → Steady (1.5–3.49)
Distance (10K) is a separate read on how long the lead can last. It doesn't change the score.
Distance
10K · edge: learns from use
Trusted test method, but rivals and in-house tests are close; some churn on cost.
Sources: Alium: Haus vs. Measured buyer interviews (Oct 2026) ↗
Open ops roles · 1
Last checked Oct 25, 2026