The problem
Marketing and product teams need personalized lifecycle messages triggered by what users do, without engineering help
What they do
Messaging automation that sends email, push, SMS and in-app messages based on product data
Traction Crossed $100M ARR Sep 2025 (8,000+ customers); 40% YoY growth per Aug 2026 company post
Hiring trend
- Open roles
- 25
- Ops roles
- 3
- Headcount
- ~360-440 (sources differ)
Headcount 360+ (Aug 2026), up from ~250 in 2024; LinkedIn data shows +20% YoY; 30 open roles, all remote
Hiring in
- Remote (Europe)
- Remote (APAC)
Glassdoor
3.8 ★ 102 reviews ↗Funding
- Last round
- $29.9M (reported; Getlatka says $35M)
- Stage
- Series A (growth equity)
- Date
- Mar 2022
Led by Spectrum Equity
- Hiring+1.525 open roles on the live job board (10–29 roles = +1.5)
- Funding recency0Series A (growth equity) · $29.9M (reported; Getlatka says $35M), Mar 2022 (55 months ago): over 24 months = 0
- Traction+1.5Strong growth: Crossed $100M ARR Sep 2025 (8,000+ customers); 40% YoY growth per Aug 2026 company post
- Red flags0None found in the last 24 months
- Total3.01.5 + 0 + 1.5 − 0 = 3.0 → Steady (1.5–3.49)
Distance (Half) is a separate read on how long the lead can last. It doesn't change the score.
Distance
Half · edge: hard to leave
A strong player in lifecycle messaging with broad adoption and profitable 40% growth at $100M+ ARR, though Braze and Klaviyo are bigger.
Sources: Customer.io CEO note: crossed $100M ARR Sep 2025, 8,000+ companies, 64B messages a year ↗ · Customer.io on LinkedIn, Aug 2026: 360+ employees, 40% YoY growth ↗ · Customer.io, Mar 2022: profitable, $29.9M ARR, Spectrum Equity round ↗
Last checked Oct 25, 2026