The problem
Growth teams lack the designers, engineers and analysts to run enough website tests to lift conversion
What they do
AI agent that builds, A/B tests and personalizes website and landing page variants
Traction Est. $2.5M ARR (GetLatka); customers incl. Replit, Dropbox; $150M customer lift claimed (company-stated)
Hiring trend
- Open roles
- 20
- Ops roles
- 3
- Headcount
- ~40-49
Headcount ~34 → ~45 QoQ to Aug 2026 (Caplight est.); 20 open roles, 13 posted since Jul
Hiring in
- SF Bay Area
- San Francisco
Latest news
Mar 2026
Acquired HaystacksAI; its founder Bo Mohazzabi (ex-Optimizely) joins as VP of GTM ↗Funding
- Last round
- $9.3M
- Stage
- Seed
- Date
- Oct 2024
Led by Khosla Ventures, NFDG (Nat Friedman, Daniel Gross)
- Hiring+1.520 open roles on the live job board (10–29 roles = +1.5)
- Funding recency+0.5Seed · $9.3M, Oct 2024 (24 months ago): 12–24 months = +0.5
- Traction+0.75Some growth: Est. $2.5M ARR (GetLatka); customers incl. Replit, Dropbox; $150M customer lift claimed (company-stated)
- Red flags0None found in the last 24 months
- Total2.751.5 + 0.5 + 0.75 − 0 = 2.75 → Warm-up
Seed rule: seed-stage without strong traction starts in Warm-up whatever the score (Steady by score alone).
Distance (Unproven) is a separate read on how long the lead can last. It doesn't change the score.
Distance
Unproven · edge: learns from use
Seed-stage with small revenue in a crowded testing market led by Optimizely, VWO and AB Tasty; its learning-from-tests edge is not yet proven at scale.
Sources: Reuters: Coframe raises $9.3M seed (Oct 2024) ↗ · GetLatka: Coframe est. $2.5M ARR ↗
Last checked Oct 25, 2026