The problem
Online stores lose margin to payment fraud, chargebacks and return/refund abuse, and manual review slows good customers
What they do
Fraud, chargeback and return-abuse screening for ecommerce brands, from checkout to refunds
Traction ~$19M revenue (Tracxn est.); Shopify app 4.8 stars (163 reviews); customers incl. Everlane, HexClad, Caraway
Hiring trend
- Open roles
- 5
- Ops roles
- 1
- Headcount
- ~50-80
Old NoFraud LinkedIn page ~68 → 50 (Oct 2024 to Sep 2026, -17% YoY, Crustdata); staff moved to a new Wyllo page in Apr 2026 (70-80), so net trend is roughly flat after adding Yofi's ~17; 5 open roles
Latest news
Mar 2026
NoFraud rebranded as Wyllo after acquiring return-abuse platform Yofi (Oct 2025) ↗Glassdoor
3.4 ★ 31 reviews ↗Funding
- Last round
- Undisclosed
- Stage
- PE-backed (growth equity)
- Date
- Dec 2020
Led by PSG (Providence Strategic Growth)
- Hiring+15 open roles on the live job board (3–9 roles = +1)
- Funding recency0PE-backed (growth equity) · Undisclosed, Dec 2020 (70 months ago): over 24 months = 0
- Traction+0.75Some growth: ~$19M revenue (Tracxn est.); Shopify app 4.8 stars (163 reviews); customers incl. Everlane, HexClad, Caraway
- Red flags0Watch-outs noted below, none scored as a significant flag
- Total1.751 + 0 + 0.75 − 0 = 1.75 → Steady (1.5–3.49)
Distance (10K) is a separate read on how long the lead can last. It doesn't change the score.
Distance
10K · edge: learns from use
Well-reviewed SMB/mid-market Shopify fraud tool and a newer returns-abuse line from Yofi, but it trails Signifyd, Riskified and Forter in ecommerce fraud. Shopify's built-in fraud tools are a platform risk, and headcount is soft.
Sources: Wyllo: NoFraud rebrands as Wyllo after Yofi deal (Mar 2026) ↗ · Shopify App Store: Wyllo listing, 4.8 stars from 163 reviews, pricing ↗ · In/organic Podcast: Scott Gifis on the Yofi tuck-in (Apr 2026) ↗
Watch-outs
Not scored: headcount on the legacy NoFraud LinkedIn page fell from ~68 to 50 (-17% YoY, -26% over 2 yrs) per Crustdata. Part of the drop comes from staff moving to the new Wyllo page in Apr 2026, but it was already falling before Yofi. No layoffs, lawsuits or down round found.
Sources: Crustdata: NoFraud headcount 50, -16.7% YoY (Sep 2026) ↗ · Glassdoor: NoFraud reviews, 3.4 from 31 reviews ↗
Open ops roles · 1
Last checked Oct 25, 2026