Whop's website preview

Well Run profileThe Well Run 100 · #97 of 720

Position 97

Whop

Payments, storefronts, ads and payouts platform for internet businesses selling digital and physical products

Pace
4:05/kmRace4.5
Distance
Distance Half.
Open ops roles
4
Last week
—
Move
New
Peak
#94
Weeks in the 100
1
The Chart →
Rank and score over time
Board rank
#84#94#104#94Oct 25
Pace score
02464.5Oct 25

One point per Sunday re-rank, tracking since Oct 25. The lines fill in week by week.

Sprint 3:30/km
Race 4:05/kmWhop
Tempo 4:40/km
Steady 5:20/kmCommasStripe
Warm-up 6:00/km
Cool-down 6:30/km
Whop runs in the Race lane. Rivals on Well Run sit in their own pace lanes; further right = more momentum. Tap one to open its page.Also competes with: Shopify, Skool, Kajabi, Stan
Revenue estimate
~$500M revenuepress report · as of Oct 2026 prnewswire.com ↗
Total raised
~$470Msee rounds ↓
Headcount
~400as of Mar 2026 reveliolabs.com ↗
Founded
2021
HQ
Palo Alto, CA (offices in Brooklyn, NY)

Leadership

The problem

Small online operators need checkout, global payouts, distribution and tooling without stitching together Stripe, Shopify and ad tools

What they do

Payments, storefronts, ads and payouts platform for internet businesses selling digital and physical products

Traction ~$500M revenue (Sequoia); ~25,000 operators doing $550M/month; valuation $1.6B → $5.1B in 8 months

Hiring trend

Open roles
42
Ops roles
4
Headcount
~400 (LinkedIn est.; Whop calls itself an in-person office of ~100)

Headcount ~365 → ~399 (+17% YoY, Revelio, Q1 2026); 42 open roles, ~30 posted since Sep 2026

Hiring in

  • New York
  • Palo Alto
  • Remote (Mexico)
  • Remote (Brazil)

Funding

Last round
$200M
Stage
Series D
Date
Oct 2026

Led by Sequoia, Shopify Ventures

Distance

Half · edge: grows with users

Leader in selling digital products and paid communities (about $550M a month in sales, ~$500M revenue) with its own payments stack and a two-sided marketplace; faces Stripe, Shopify, Skool and Kajabi, and buyer-trust and payment-risk problems are real exposure.

Sources: PR Newswire: Whop $200M Series D at $5.1B (Oct 2026) ↗ · Whop newsroom: Whop Payments smart routing (Sep 2025) ↗

Watch-outs

Persistent consumer-protection complaints: buyers report scam sellers (get-rich-quick, trading, betting picks) and denied refunds, sellers report frozen payouts; BBB currently Not Rated pending complaint responses. Glassdoor 3.1 with 2025-26 reviews on grind culture and senior management.

Sources: BBB: Whop complaints (Brooklyn, NY) ↗ · Teardown: Whop Trustpilot themes, scam courses and payout holds (Jul 2026) ↗ · Steven Schwartz on X: account-review backlog after new risk policies (Feb 2025) ↗ · Glassdoor: Whop reviews (3.1, 77 reviews) ↗

Last checked Oct 25, 2026

News timeline

  1. Oct 2026Raised $200M Series D at $5.1B led by Sequoia and Shopify Ventures; Doug Leone joins board prnewswire.com ↗
  2. Sep 2026Launched Economic Intelligence, a paid AI decision engine for businesses prnewswire.com ↗
  3. Mar 2026Launched Whop Treasury, yield on balances held in USDT businesswire.com ↗
  4. Feb 2026Tether invested $200M at a $1.6B valuation coindesk.com ↗
  5. Oct 2025Acquired Hidden Studios to run its new ads product whop.com ↗
  6. Sep 2025Launched Whop Payments with multi-processor smart routing newsroom.whop.com ↗

Funding historyTotal raised ~$470M

  1. Oct 2026Series D$200Mat $5.1BLed by Sequoia, Shopify Ventures prnewswire.com ↗
  2. Feb 2026Strategic (Series C)$200Mat $1.6BLed by Tether coindesk.com ↗
  3. Jul 2024Series B$50M+at $800MLed by Bain Capital Ventures, A* sacra.com ↗
  4. Jul 2023Series A$17Mat ~$100M+Led by Insight Partners techcrunch.com ↗

Profile facts checked Oct 21, 2026. Every fact links to its public source.

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