The problem
Ecommerce brands can't tell which ad spend actually drives sales across Shopify, Meta, Google and TikTok
What they do
Analytics, attribution and AI agents (Moby) for ecommerce and DTC brands
Traction Used by 60,000+ ecommerce brands (May 2026), up from 45,000 in Sep 2025; acquired Anteater Jan 2026
Hiring trend
- Open roles
- 12
- Ops roles
- 1
- Headcount
- ~300
Headcount +9% YoY (Revelio 253 → 275; Tracxn 280 Apr → 306 Aug 2026); only 9 open roles
Hiring in
- New York
- Jerusalem
- UK
- Remote (US)
Glassdoor
4.5 ★ 44 reviews ↗Funding
- Last round
- $25M
- Stage
- Series B
- Date
- Feb 2023
Led by Elephant, NFX, Shopify (lead not confirmed)
- Hiring+1.512 open roles on the live job board (10–29 roles = +1.5)
- Funding recency0Series B · $25M, Feb 2023 (44 months ago): over 24 months = 0
- Traction+0.75Some growth: Used by 60,000+ ecommerce brands (May 2026), up from 45,000 in Sep 2025; acquired Anteater Jan 2026
- Red flags0None found in the last 24 months
- Total2.251.5 + 0 + 0.75 − 0 = 2.25 → Steady (1.5–3.49)
Distance (Half) is a separate read on how long the lead can last. It doesn't change the score.
Distance
Half · edge: learns from use
Used by 60,000+ ecommerce brands, up from 45,000 a year earlier; leans on Shopify and Meta.
Sources: AI Agent Chronicle: Triple Whale rebrands around Moby (Sep 2026) ↗
Open ops roles · 1
Last checked Oct 25, 2026