The problem
Companies make product and market bets without knowing how people will react
What they do
AI simulations of real people to predict how customers will behave
Traction Revenue up 5x in 5 months since Feb 2026 launch; CVS Health, Deloitte, Gallup, Wealthfront
Hiring trend
- Open roles
- 9
- Ops roles
- 2
- Headcount
- ~50+
Palo Alto team to 50+ staff in 5 months after Feb 2026 launch; 15 open roles
Hiring in
- San Francisco
- New York
Funding
- Last round
- $200M+
- Stage
- Series B
- Date
- Jul 2026
Led by Greenoaks (co-led with Index Ventures)
- Hiring+19 open roles on the live job board (3–9 roles = +1)
- Funding recency+2Series B · $200M+, Jul 2026 (3 months ago): 6 months or less = +1.5, $100M+ round +0.5
- Traction+1.5Strong growth: Revenue up 5x in 5 months since Feb 2026 launch; CVS Health, Deloitte, Gallup, Wealthfront
- Red flags0None found in the last 24 months
- Total4.51 + 2 + 1.5 − 0 = 4.5 → Race (4.25–4.74)
Distance (Half) is a separate read on how long the lead can last. It doesn't change the score.
Distance
Half · edge: learns from use
Leads the new synthetic-user category with CVS, Deloitte and Gallup as customers, though close rivals exist.
Sources: Simile: Series B (Jul 2026) ↗
Last checked Oct 25, 2026