The problem
Surveys and focus groups are slow, costly, and capture what people say, not what they do
What they do
Simulates populations of AI agents to predict how customers or voters will behave
Traction Customers EY, Accenture, IPG; ARR under $10M (Dec 2025); reported $1.5B valuation (Apr 2026)
Hiring trend
- Open roles
- 32
- Ops roles
- 4
- Headcount
- ~70
~70 staff (Harmonic); 30 open roles
Hiring in
- New York
- San Francisco
- Singapore
Funding
- Last round
- $80M
- Stage
- Series A
- Date
- Dec 2025
Led by Redpoint Ventures
- Hiring+232 open roles on the live job board (30+ roles = +2)
- Funding recency+1Series A · $80M, Dec 2025 (10 months ago): 6–12 months = +1
- Traction+0.75Some growth: Customers EY, Accenture, IPG; ARR under $10M (Dec 2025); reported $1.5B valuation (Apr 2026)
- Red flags0Watch-outs noted below, none scored as a significant flag
- Total3.752 + 1 + 0.75 − 0 = 3.75 → Tempo (3.5–4.24)
Distance (10K) is a separate read on how long the lead can last. It doesn't change the score.
Distance
10K · edge: learns from use
Big-name clients, but accuracy is publicly disputed and ARR is under $10M.
Sources: Fortune: Aaru's 'do not trust us' pitch (Jun 2026) ↗
Watch-outs
Watch (not scored): public accuracy criticism (NYT op-ed, Nate Silver) and an Axios correction over AI-simulated 'poll' (Apr 2026); $1B valuation was tiered, blended lower
Sources: Silver Bulletin, Apr 2026 ↗ · NYT opinion, Apr 2026 ↗ · TechCrunch, Dec 2025 (tiered valuation) ↗
Last checked Oct 25, 2026