Reeco's website preview

Well Run profileThe Chase Pack · #656 of 720

Position 656

Reeco

Procure-to-pay software for hotels: purchasing, receiving, inventory, recipes, invoices and payments

Pace
6:00/kmWarm-up0.25
Distance
Distance 10K.
Open ops roles
—
Last week
#549
Move
▼ 107
Peak
#549
Weeks in the 100
0
The Chart →
Rank and score over time
Board rank
#539#589#638#549Oct 18#628Oct 25
Pace score
02460.8Oct 180.3Oct 25

One point per Sunday re-rank, tracking since Oct 18. The lines fill in week by week.

Reeco runs in the Warm-up lane (6:00/km): 94 of 94. Further right = more momentum. No competitors on the board yet, so it runs alone.
Total raised
$25Msee rounds ↓
Founded
2021
HQ
Miami, FL

Leadership

The problem

Hotels order from dozens of suppliers by phone, email and spreadsheets, so spend leaks and invoices pile up

What they do

Procure-to-pay software for hotels: purchasing, receiving, inventory, recipes, invoices and payments

Traction 1,000+ hotels across 90+ management companies (May 2026), up from 'hundreds' in Jan 2025

Hiring trend

Open roles
0
Headcount
~75

Flat, ~70–87 staff (Revelio +0.4% YoY); live board down to 2 roles from 5+ earlier in 2026

Funding

Last round
$15M
Stage
Series A
Date
Jan 2025

Led by Aleph

Distance

10K · edge: hard to leave

Real adoption (~1,000 hotels) and sticky AP/inventory workflows, but a follower: BirchStreet covers ~8,500 locations and 9 of the top 10 hotel brands, with Avendra and Hilton Supply Management as GPO partners

Sources: Ynet, May 2026: $30M raised in total, 1,000+ hotels, 90+ management companies ↗ · Hotel Business, Oct 2026: DVC strategic investment, plan to add 2,000+ hotels in 24 months ↗ · YesPress, Aug 2026: BirchStreet at 8,489 locations, $13B managed spend, 9 of top 10 hotel brands ↗ · BirchStreet partners: preferred P2P for Avendra (5,000+ customers) and Hilton Supply Management ↗

Watch-outs

High-churn culture: two of the three most recent Glassdoor reviews (May and Sep 2026) describe constant hiring and firing and no proper HR; Glassdoor 3.1, 55% recommend, career-opportunity rating down 18% in 12 months.

Sources: Glassdoor reviews, May 20 2026 ('revolving door… hiring and firing employees constantly') and Sep 28 2026 ('hiring & firing, no proper HR'); 3.1/5, 55% recommend ↗ · Glassdoor jobs page: career-opportunity rating decreased 18% over last 12 months (Oct 2026) ↗

Open ops roles

No ops roles open right now

Last checked Oct 25, 2026

Funding historyTotal raised $25M

  1. Jan 2025Series A$15MLed by Aleph prnewswire.com ↗
  2. Mar 2023Seed$10MLed by Net Capital Ventures and Joule Ventures calcalistech.com ↗

Profile facts checked Oct 19, 2026. Every fact links to its public source.

Keep going

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