Well Run profileThe Well Run 100 · #44 of 720

Position 44

Fora

Host agency platform giving independent travel advisors booking tech, training, supplier perks and AI

Pace
3:30/kmSprint5.0
Distance
Distance Half.
Open ops roles
4
Last week
#37
Move
▼ 7
Peak
#37
Weeks in the 100
2
The Chart →
Rank and score over time
Board rank
#27#40#52#37Oct 18#42Oct 25
Pace score
02465Oct 185Oct 25

One point per Sunday re-rank, tracking since Oct 18. The lines fill in week by week.

Fora runs in the Sprint lane (3:30/km): 44 of 89. Further right = more momentum. No competitors on the board yet, so it runs alone.

Also competes with: KHM Travel Group, Travel Leaders Network, Avoya Travel, Expedia

Total raised
~$138Msee rounds ↓
Founded
2021
HQ
New York, NY

Leadership

The problem

Becoming a travel advisor means clunky GDS tools, gatekept supplier access and years of apprenticeship

What they do

Host agency platform giving independent travel advisors booking tech, training, supplier perks and AI

Traction $3B+ lifetime bookings; latest $1B took 5 months vs 3 years; 15,000 advisors

Hiring trend

Open roles
36
Ops roles
4
Headcount
~250 corporate (plus 15,000+ independent advisors)

Corporate staff ~200 (Apr 2026) → ~250 (Jul 2026); 36 open roles, all NYC

Funding

Last round
$60M
Stage
Series D
Date
Jul 2026

Led by Forerunner, Tactile Ventures

Distance

Half · edge: grows with users

Fastest-growing modern host agency with broad adoption (15,000 advisors, $3B+ booked, 5,000+ supplier partners in a three-sided network), but advisors can switch hosts with their book, legacy networks (Virtuoso, Internova, Travel Leaders) are far larger, and DIY AI planning is a long-run threat

Sources: Fora, Jul 2026: $60M Series D, $3B+ bookings, 15,000+ advisors ↗ · Skift, Jul 2026: 250-person team; churning advisors and AI DIY planning as risks ↗ · Fora, Jul 2026: 70/80/90% splits, 5,000+ preferred partners ↗

Last checked Oct 13, 2026

News timeline

  1. Oct 2026Officially launches in the UK after ABTA and ATOL certification foratravel.com ↗
  2. Jul 2026Raises $60M Series D at $1B; advisors pass $3B in bookings prnewswire.com ↗
  3. Jul 202615,000 active advisors in 180 countries; a third of bookings in last five months hospitality.today ↗
  4. Apr 2026Named to TIME100 Most Influential Companies 2026 prnewswire.com ↗
  5. Apr 2025Discloses $60M across Series B and C led by Thrive and Insight foratravel.com ↗

Funding historyTotal raised ~$138M

  1. Jul 2026Series D$60Mat $1BLed by Forerunner & Tactile Ventures prnewswire.com ↗
  2. Apr 2025Series C$40MLed by Thrive Capital & Insight Partners finance.yahoo.com ↗
  3. 2023Series B$20Mfinance.yahoo.com ↗
  4. Aug 2022Series A$13.2Mpitchbook.com ↗
  5. Nov 2021Seed$5Mpitchbook.com ↗

Profile facts checked Oct 19, 2026. Every fact links to its public source.

Keep going

← Back to the board