The problem
Independent food distributors take restaurant orders by phone, text and paper and can't match Sysco's tech
What they do
Online ordering, sales, AR and payments software for independent food distributors
Traction 500+ distributors, $30B GMV; revenue up 4x+ since spring 2024
Hiring trend
- Open roles
- 7
- Ops roles
- 4
- Headcount
- ~240
Headcount +22% YoY (~240); 7 open roles
Funding
- Last round
- $50M
- Stage
- Series C
- Date
- Feb 2026
Led by Lead Edge Capital
- Hiring+17 open roles on the live job board (3–9 roles = +1)
- Funding recency+1Series C · $50M, Feb 2026 (8 months ago): 6–12 months = +1
- Traction+1.5Strong growth: 500+ distributors, $30B GMV; revenue up 4x+ since spring 2024
- Red flags0None found in the last 24 months
- Total3.51 + 1 + 1.5 − 0 = 3.5 → Tempo (3.5–4.24)
Distance (Half) is a separate read on how long the lead can last. It doesn't change the score.
Distance
Half · edge: hard to leave
A leading platform for US independent food distributors (500+ customers, 70+ ERP integrations, several products adopted), with well-funded Choco as a close rival.
Sources: Business Wire, Series C, Feb 2026 ↗ · Pepper blog, Series C (3x customers and revenue since Series B; Sales Hub, Order Agent, Finance Hub) ↗ · Voice Order Solutions, Pepper alternatives (Choco closest rival), Sep 2026 ↗ · Top 11, Entree vs Choco vs Pepper (70+ ERP systems), Oct 2026 ↗
Last checked Oct 13, 2026