ChowNow's website preview

Well Run profileThe Chase Pack · #715 of 720

Position 715

ChowNow

Commission-free online ordering, branded apps and marketing for independent restaurants

Pace
6:30/kmCool-down0.0
Distance
Distance 10K.
Open ops roles
4
Last week
#599
Move
▼ 116
Peak
#599
Weeks in the 100
0
The Chart →
Rank and score over time
Board rank
#589#642#695#599Oct 18#685Oct 25
Pace score
02460Oct 180Oct 25

One point per Sunday re-rank, tracking since Oct 18. The lines fill in week by week.

ChowNow runs in the Cool-down lane (6:30/km): 59 of 64. Further right = more momentum. No competitors on the board yet, so it runs alone.
Total raised
~$64Msee rounds ↓
Founded
2011
HQ
Los Angeles, CA

Leadership

The problem

Independent restaurants lose 15-30% per order to delivery apps and never own their diner data

What they do

Commission-free online ordering, branded apps and marketing for independent restaurants

Traction 20,000+ restaurants and $1B+ gross food sales a year, but growth has stalled (est.)

Hiring trend

Open roles
16
Ops roles
4
Headcount
~251

Shrinking: ~251 staff, -11.7% YoY (Revelio, Mar 2026), down from ~430 in 2023; 16 open roles, mostly field sales

Hiring in

  • Baltimore
  • Cleveland
  • Columbus
  • Remote (Canada)

Funding

Last round
$21M
Stage
Series C
Date
May 2019

Led by 3L Capital, Catalyst Investors

Distance

10K · edge: hard to leave

A long-time name in direct ordering for 20,000+ independents, but faster-growing Owner, Toast and Square crowd it, and it keeps shrinking.

Sources: ChowNow: 20,000+ independent restaurants ↗ · Revelio Labs: headcount down 41.6% since 2023 ↗ · ChowNow guide naming Toast, Square and Olo as alternatives, May 2026 ↗ · Bloomberg Law: ChowNow false-ad suit vs Owner.com moves forward, Jan 2026 ↗

Watch-outs

Shrinking and repeated layoffs: headcount -41.6% since 2023 and -11.7% YoY (Revelio, Mar 2026); Mar 2024 cut of ~60 alongside the Cuboh deal; Glassdoor reviews from Oct 2025 to Sep 2026 describe layoffs about every 6 months and 'recent lay offs, due to financial and budget cuts'. Leadership churn: reviews say nearly the entire executive team turned over in ~18 months after the Dec 2024 CEO change. Glassdoor 2.2 (down 19% in 12 months), 6% CEO approval, 7% positive outlook. No priced round since 2019. Also a Dec 2025 whistleblower-retaliation suit by a former security engineer (not scored).

Sources: Revelio Labs: ChowNow headcount 251, -11.7% YoY (Mar 2026) ↗ · TechCrunch: ChowNow buys Cuboh and lays off staff, Mar 2024 ↗ · Glassdoor ChowNow 'layoff' reviews ↗ · Glassdoor review: 'Living life one layoff at a time', Oct 2025 ↗ · Glassdoor review: constant leadership turmoil, Apr 2026 ↗ · Glassdoor review: rating down 19% in 12 months, Sep 2026 ↗ · MyNewsLA: former security engineer files whistleblower suit, Dec 2025 ↗ · Dealroom: funding history (last round May 2019) ↗

Last checked Oct 25, 2026

Funding historyTotal raised ~$64M

  1. May 2019Series C$21Mat $115M (PitchBook via LABJ)Led by 3L Capital and Catalyst Investors labusinessjournal.com ↗
  2. Oct 2017Series B$20MLed by Catalyst Investors globenewswire.com ↗
  3. Mar 2015Series A$10MLed by Upfront Ventures en.wikipedia.org ↗
  4. 2013Seed~$1MLed by GRP Partners en.wikipedia.org ↗

Profile facts checked Oct 19, 2026. Every fact links to its public source.

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