The problem
Independent restaurants lose 15-30% per order to delivery apps and never own their diner data
What they do
Commission-free online ordering, branded apps and marketing for independent restaurants
Traction 20,000+ restaurants and $1B+ gross food sales a year, but growth has stalled (est.)
Hiring trend
- Open roles
- 16
- Ops roles
- 4
- Headcount
- ~251
Shrinking: ~251 staff, -11.7% YoY (Revelio, Mar 2026), down from ~430 in 2023; 16 open roles, mostly field sales
Hiring in
- Baltimore
- Cleveland
- Columbus
- Remote (Canada)
Latest news
Apr 2026
Spring launch: email/text marketing, catering, QR code ordering and new pricing plans ↗Glassdoor
2.2 ★ 289 reviews ↗Funding
- Last round
- $21M
- Stage
- Series C
- Date
- May 2019
Led by 3L Capital, Catalyst Investors
- Hiring+1.516 open roles on the live job board (10–29 roles = +1.5)
- Funding recency0Series C · $21M, May 2019 (89 months ago): over 24 months = 0
- Traction—Judged, but outweighed: 20,000+ restaurants and $1B+ gross food sales a year, but growth has stalled (est.)
- Red flags—Outweigh everything above (−1 each), so the total is floored at 0Shrinking and repeated layoffs: headcount -41.6% since 2023 and -11.7% YoY (Revelio, Mar 2026); Mar 2024 cut of ~60 alongside the Cuboh deal; Glassdoor reviews from Oct 2025 to Sep 2026 describe layoffs about every 6 months and 'recent lay offs, due to financial and budget cuts'. Leadership churn: reviews say nearly the entire executive team turned over in ~18 months after the Dec 2024 CEO change. Glassdoor 2.2 (down 19% in 12 months), 6% CEO approval, 7% positive outlook. No priced round since 2019. Also a Dec 2025 whistleblower-retaliation suit by a former security engineer (not scored).Revelio Labs: ChowNow headcount 251, -11.7% YoY (Mar 2026) ↗ · TechCrunch: ChowNow buys Cuboh and lays off staff, Mar 2024 ↗ · Glassdoor ChowNow 'layoff' reviews ↗ · Glassdoor review: 'Living life one layoff at a time', Oct 2025 ↗ · Glassdoor review: constant leadership turmoil, Apr 2026 ↗ · Glassdoor review: rating down 19% in 12 months, Sep 2026 ↗ · MyNewsLA: former security engineer files whistleblower suit, Dec 2025 ↗ · Dealroom: funding history (last round May 2019) ↗
- Total0.0floored at 0 → Cool-down
Cool-down rule: score under 1.5 and the last round is over 24 months old, with shrinking headcount or layoffs.
Distance (10K) is a separate read on how long the lead can last. It doesn't change the score.
Distance
10K · edge: hard to leave
A long-time name in direct ordering for 20,000+ independents, but faster-growing Owner, Toast and Square crowd it, and it keeps shrinking.
Sources: ChowNow: 20,000+ independent restaurants ↗ · Revelio Labs: headcount down 41.6% since 2023 ↗ · ChowNow guide naming Toast, Square and Olo as alternatives, May 2026 ↗ · Bloomberg Law: ChowNow false-ad suit vs Owner.com moves forward, Jan 2026 ↗
Watch-outs
Shrinking and repeated layoffs: headcount -41.6% since 2023 and -11.7% YoY (Revelio, Mar 2026); Mar 2024 cut of ~60 alongside the Cuboh deal; Glassdoor reviews from Oct 2025 to Sep 2026 describe layoffs about every 6 months and 'recent lay offs, due to financial and budget cuts'. Leadership churn: reviews say nearly the entire executive team turned over in ~18 months after the Dec 2024 CEO change. Glassdoor 2.2 (down 19% in 12 months), 6% CEO approval, 7% positive outlook. No priced round since 2019. Also a Dec 2025 whistleblower-retaliation suit by a former security engineer (not scored).
Sources: Revelio Labs: ChowNow headcount 251, -11.7% YoY (Mar 2026) ↗ · TechCrunch: ChowNow buys Cuboh and lays off staff, Mar 2024 ↗ · Glassdoor ChowNow 'layoff' reviews ↗ · Glassdoor review: 'Living life one layoff at a time', Oct 2025 ↗ · Glassdoor review: constant leadership turmoil, Apr 2026 ↗ · Glassdoor review: rating down 19% in 12 months, Sep 2026 ↗ · MyNewsLA: former security engineer files whistleblower suit, Dec 2025 ↗ · Dealroom: funding history (last round May 2019) ↗
Last checked Oct 25, 2026
