The problem
Small companies' 401(k)s are clunky to run and give workers too little capital and choice to build wealth
What they do
401(k) platform for modern companies with open investing options and optional 4x financed contributions
Traction 100+ companies on its 401(k); now powers Deel Retirement in the US
Hiring trend
- Open roles
- 17
- Ops roles
- 4
- Headcount
- ~43
Headcount ~43, up from ~15 a year ago (LinkedIn est.); 17 open roles, mostly NYC
Hiring in
- New York
- Remote
Funding
- Last round
- $25M
- Stage
- Series A
- Date
- Aug 2025
Led by Forerunner, Lux Capital
- Hiring+1.517 open roles on the live job board (10–29 roles = +1.5)
- Funding recency+0.5Series A · $25M, Aug 2025 (14 months ago): 12–24 months = +0.5
- Traction+0.75Some growth: 100+ companies on its 401(k); now powers Deel Retirement in the US
- Red flags0None found in the last 24 months
- Total2.751.5 + 0.5 + 0.75 − 0 = 2.75 → Steady (1.5–3.49)
Distance (10K) is a separate read on how long the lead can last. It doesn't change the score.
Distance
10K · edge: hard to leave
Follower in a crowded small-business 401(k) market (Guideline/Gusto, Human Interest, Vestwell); plans are sticky once set up and Deel/Check distribution helps, but its leverage product draws heavy skepticism.
Sources: WealthManagement: 401(k) fintechs Vestwell, 401Go, Basic Capital (Sep 2026) ↗ · Basic Capital: powering Deel Retirement (Aug 2026) ↗
Last checked Oct 25, 2026