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Well Run profileThe Well Run 100 · #22 of 720

Position 22

Pigment

AI business planning platform for finance, sales, workforce and supply chain teams

Pace
3:30/kmSprint5.5
Distance
Distance Half.
Open ops roles
4
Last week
—
Move
New
Peak
#22
Weeks in the 100
1
The Chart →
Rank and score over time
Board rank
#12#22#32#22Oct 25
Pace score
02465.5Oct 25

One point per Sunday re-rank, tracking since Oct 25. The lines fill in week by week.

Pigment runs in the Sprint lane (3:30/km): 22 of 89. Further right = more momentum. No competitors on the board yet, so it runs alone.

Also competes with: Anaplan, Workday Adaptive Planning, Oracle EPM, SAP, OneStream, Planful

Total raised
~$643Msee rounds ↓
Headcount
~640-810as of Mar-Oct 2026 reveliolabs.com ↗
Founded
2019
HQ
Paris, France (US hub San Francisco/New York)

Leadership

The problem

Enterprise planning lives in brittle spreadsheets and legacy EPM tools, so forecasts are slow, siloed and hard to change

What they do

AI business planning platform for finance, sales, workforce and supply chain teams

Traction $100M+ ARR in 2026, doubling YoY; customers include Unilever, Snowflake, Uber, Anthropic, Siemens

Hiring trend

Open roles
135
Ops roles
4
Headcount
~640-810 (Revelio 642 Mar 2026, Tracxn 777, LinkedIn 806)

Headcount ~488 → ~642 Q1 2025 to Q1 2026 (Revelio, +32%); ~806 on LinkedIn (+35% YoY); 139 open roles vs 115 active postings in 2025

Hiring in

  • Paris
  • London
  • New York
  • Remote (US)

Funding

Last round
$250M
Stage
Series E
Date
Oct 2026

Led by Scaleup Europe Fund (managed by EQT), with WIL, Greenoaks, ICONIQ, IVP, Meritech and planned NVIDIA investment

Distance

Half · edge: hard to leave

The leading modern challenger in enterprise planning ($100M+ ARR doubling, Unilever, Siemens, L'Oréal) with sticky planning models and adopted second lines (sales, workforce, supply chain, consolidation); still a Gartner Visionary behind Anaplan, Oracle, Workday, SAP and OneStream, and partners run ~90% of implementations.

Sources: Pigment: $250M Series E at $2.3B; ARR passed $100M, doubling YoY (Oct 2026) ↗ · Gartner: 2025 Magic Quadrant for Financial Planning Software (Pigment a Visionary; Anaplan, Oracle, Workday Leaders) ↗ · Pigment: partner ecosystem expansion, partners lead ~90% of implementations (Aug 2026) ↗

Watch-outs

Not scored: a Jun 2025 former-employee Glassdoor review says the company resorts to layoffs when targets are missed, and a Jul 2026 former AE review calls the 2024 US enterprise sales push premature; no layoff reporting in press (TrueUp lists no known layoffs) and headcount is up ~32% YoY. Not a down round: $2.3B vs ~$1B at the Apr 2024 Series D.

Sources: Glassdoor: 'Disappointing culture shift / growing pains' former-employee review mentioning layoffs (Jun 2025) ↗ · Glassdoor: Pigment reviews mentioning 'layoff' (2 reviews) ↗ · Glassdoor: 'Great tech just not ready for rapid US Enterprise Size Sales' former AE review (Jul 2026) ↗ · TrueUp: Pigment profile, no known layoffs ↗ · Revelio Labs: Pigment headcount and postings (Aug 2026) ↗

Last checked Oct 25, 2026

News timeline

  1. Oct 2026Raised $250M Series E at $2.3B led by EQT-managed Scaleup Europe Fund; NVIDIA investment planned; ARR passed $100M pigment.com ↗
  2. Sep 2026Launched Frames, AI-built interfaces for business planning pigment.com ↗
  3. Sep 2026Named Susan Phan (ex-Gem CFO & COO) as CFO planet-fintech.com ↗
  4. Aug 2026Expanded global partner ecosystem; new heads of partnerships; partners lead ~90% of implementations pigment.com ↗
  5. Mar 2026Launched AI Intent Modeling (Modeler Agent) pigment.com ↗
  6. Dec 2025Named a Visionary in the 2025 Gartner Magic Quadrant for Financial Planning Software (second year) pigment.com ↗

Funding historyTotal raised ~$643M

  1. Oct 2026Series E$250Mat $2.3BLed by Scaleup Europe Fund (managed by EQT) pigment.com ↗
  2. Apr 2024Series D$145Mat ~$1B (unicorn; Tracxn/Dealroom est.)Led by ICONIQ Growth pigment.com ↗
  3. Jun 2023Series C$88Mat ~$850M (Dealroom est.)Led by ICONIQ Growth techcrunch.com ↗
  4. Sep 2022Series B extension$65Mat ~$365M (Dealroom est.)Led by IVP pigment.com ↗
  5. Nov 2021Series B$73MLed by Greenoaks pigment.com ↗
  6. Dec 2020Series A$25.9Mat ~$112M (Dealroom est.)Led by Blossom Capital techcrunch.com ↗
  7. Oct 2019Seed€3.5M (~$3.9M)Led by FirstMark Capital, Frst forbes.com ↗

Profile facts checked Oct 21, 2026. Every fact links to its public source.

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