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Well Run profileThe Well Run 100 · #24 of 720

Position 24

Tractian

Wireless machine sensors plus AI that predict industrial equipment failures and drive maintenance work

Pace
3:30/kmSprint5.5
Distance
Distance Half.
Open ops roles
3
Tractian runs in the Sprint lane (3:30/km): 24 of 89. Further right = more momentum. No competitors on the board yet, so it runs alone.

Also competes with: Augury, MaintainX, Fiix (Rockwell), Waites, Samsara

Revenue estimate
$100M+ ARR, +90% YoYcompany-stated · as of Sep 2026 dealroom.co ↗
Total raised
~$330M equity (~$200M before Series D + $130M)see rounds ↓
Headcount
~888as of Oct 2026 linkedin.com ↗
Founded
2019
HQ
Atlanta, GA (founded in São Paulo, Brazil)

Leadership

The problem

Plants lose money when critical machines break without warning, and most equipment isn't monitored at all

What they do

Wireless machine sensors plus AI that predict industrial equipment failures and drive maintenance work

Traction ARR crossed $100M in Sep 2026, +90% YoY; 2,000+ facilities

Hiring trend

Open roles
67
Ops roles
3
Headcount
~750-890

Headcount ~400 (Dec 2024) → ~888 on LinkedIn (Oct 2026); 67 open roles, 24 US-eligible

Funding

Last round
$130M
Stage
Series D
Date
Oct 2026

Led by Sapphire Ventures, M&G Catalyst

Distance

Half · edge: hard to leave + learns from use

Installed sensors and a large failure dataset make it sticky; Augury and others compete.

Sources: Dealroom: Tractian $130M Series D, ARR past $100M growing 90% (Oct 2026) ↗ · FinSMEs: Tractian raises $130M Series D (Oct 2026) ↗

Last checked Oct 26, 2026

News timeline

  1. Oct 2026Raises $130M Series D at $1.4B led by Sapphire; ARR passes $100M dealroom.co ↗
  2. Aug 2026Brazil's BNDES approves R$120.1M loan for Tractian industrial robotics project agenciadenoticias.bndes.gov.br ↗
  3. Jan 2026North America sales head Josh Power steps down after two years linkedin.com ↗
  4. Nov 2025Ranked #24 on Deloitte Technology Fast 500 North America prnewswire.com ↗
  5. Dec 2024Raises $120M Series C led by Sapphire Ventures prnewswire.com ↗

Funding historyTotal raised ~$330M equity (~$200M before Series D + $130M)

  1. Oct 2026Series D$130Mat $1.4BLed by Sapphire Ventures (co-lead M&G Catalyst) finsmes.com ↗
  2. Aug 2026DebtR$120.1M (~$24M) BNDES loan for roboticsLed by BNDES agenciadenoticias.bndes.gov.br ↗
  3. Dec 2024Series C$120Mat $720MLed by Sapphire Ventures prnewswire.com ↗
  4. Aug 2023Series B$45Mat $205MLed by General Catalyst reuters.com ↗
  5. May 2022Series A$15Mventurebeat.com ↗

Profile facts checked Oct 26, 2026. Every fact links to its public source.

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