The problem
People with thin or poor credit get turned down by banks when an emergency expense hits
What they do
Online personal loans (CreditNinja), digital banking (NinjaCard) and cash-flow underwriting (Edge)
Traction ~300,000 loans to ~200,000 borrowers since 2018; Edge built on 3M+ credit applications
Hiring trend
- Open roles
- 18
- Ops roles
- 2
- Headcount
- ~140
Headcount ~143, +9% YoY (LinkedIn); 19 open roles, 10 of them interns
Glassdoor
4.4 ★ 19 reviews ↗Funding
- Last round
- none (no outside equity)
- Stage
- Bootstrapped (no VC)
- Hiring+1.518 open roles on the live job board (10–29 roles = +1.5)
- Funding recency0Bootstrapped (no VC) · none (no outside equity): no round date on file, so no recency points
- Traction+0.75Some growth: ~300,000 loans to ~200,000 borrowers since 2018; Edge built on 3M+ credit applications
- Red flags−11 significant flag in the last 24 months, −1 eachMar 2025: California DFPI filed an accusation seeking to revoke CreditNinja's lender licenses; settled Nov 2025. Also faces usury class actions (Indiana, California) filed Oct 2024 over ~225% APR loans.California DFPI: Creditninja Lending enforcement action (accusation Mar 2025, settlement Nov 2025) ↗ · ClassAction.org: Class action claims CreditNinja charges excessive interest in Indiana (Oct 2024) ↗ · CourtListener: Silva v. CreditNinja Lending (S.D. Cal.) ↗
- Total1.251.5 + 0 + 0.75 − 1 = 1.25 → Warm-up (under 1.5)
Distance (10K) is a separate read on how long the lead can last. It doesn't change the score.
Distance
10K · edge: learns from use
Small, self-funded player in a crowded subprime online-lending field (OppLoans, LendingPoint, Oportun, Upgrade); its cash-flow underwriting data is a real asset, but state rate caps and regulators are a standing exposure.
Sources: NinjaHoldings: Edge cash-flow bureau ↗ · Tracxn: NinjaHoldings profile, unfunded, top competitors (Jun 2026) ↗
Watch-outs
Mar 2025: California DFPI filed an accusation seeking to revoke CreditNinja's lender licenses; settled Nov 2025. Also faces usury class actions (Indiana, California) filed Oct 2024 over ~225% APR loans.
Sources: California DFPI: Creditninja Lending enforcement action (accusation Mar 2025, settlement Nov 2025) ↗ · ClassAction.org: Class action claims CreditNinja charges excessive interest in Indiana (Oct 2024) ↗ · CourtListener: Silva v. CreditNinja Lending (S.D. Cal.) ↗
Last checked Oct 25, 2026