The problem
Deskless workers never log into an LMS, so launches, promos and new procedures don't reach the floor
What they do
Short AI-made training videos sent to frontline workers via WhatsApp, SMS and Teams
Traction 161% NRR (company-stated); Unilever, Coca-Cola, Shake Shack, Wynn; ~$4M ARR (est., Sep 2025)
Hiring trend
- Open roles
- 2
- Ops roles
- 1
- Headcount
- ~30-35
Flat, ~30-37 staff (Getro 37 Jan 2025 → 34; ynet: 30 in Oct 2026); 2 open roles, both Tel Aviv
Glassdoor
4.1 ★ 8 reviews ↗Funding
- Last round
- $40M
- Stage
- Series A
- Date
- Oct 2026
Led by PeakSpan Capital
- Hiring+0.52 open roles on the live job board (1–2 roles = +0.5)
- Funding recency+1.5Series A · $40M, Oct 2026 (this month): 6 months or less = +1.5
- Traction+0.75Some growth: 161% NRR (company-stated); Unilever, Coca-Cola, Shake Shack, Wynn; ~$4M ARR (est., Sep 2025)
- Red flags0None found in the last 24 months
- Total2.750.5 + 1.5 + 0.75 − 0 = 2.75 → Steady (1.5–3.49)
Distance (10K) is a separate read on how long the lead can last. It doesn't change the score.
Distance
10K · edge: hard to leave
Strong expansion (161% NRR) and blue-chip logos, but a ~30-person team with ~$4M est. ARR in a crowded frontline-training field behind Axonify and alongside EduMe, Arist and 7taps; the POS/HCM data loop is only partly live.
Sources: GlobeNewswire: Bites $40M Series A, 161% NRR (Oct 2026) ↗ · Getlatka: Bites ~$4M ARR est. (Sep 2025) ↗ · Ynetnews: Bites employs 30 people (Oct 2026) ↗
Open ops roles · 1
Last checked Oct 29, 2026