The problem
Older adults and family caregivers struggle to coordinate doctors, insurance, paperwork and follow-ups across a fragmented system
What they do
Insurance-covered care advocates, clinicians and AI agents for Medicare and Medicaid patients
Traction 10,000+ patients served (6,000 in Feb 2026); plan partners cover 4M+ Medicare members
Hiring trend
- Open roles
- 14
- Ops roles
- 2
- Headcount
- ~170 (incl. contract advocates)
Core team ~9 in Mar 2026; ~165-175 on LinkedIn incl. part-time advocates (+10% monthly, est.)
Hiring in
- New York
- Remote
Glassdoor
4.9 ★ 8 reviews ↗Funding
- Last round
- $40M
- Stage
- Series A
- Date
- Oct 2026
Led by FirstMark Capital
- Hiring+1.514 open roles on the live job board (10–29 roles = +1.5)
- Funding recency+1.5Series A · $40M, Oct 2026 (this month): 6 months or less = +1.5
- Traction+0.75Some growth: 10,000+ patients served (6,000 in Feb 2026); plan partners cover 4M+ Medicare members
- Red flags0None found in the last 24 months
- Total3.751.5 + 1.5 + 0.75 − 0 = 3.75 → Tempo (3.5–4.24)
Distance (10K) is a separate read on how long the lead can last. It doesn't change the score.
Distance
10K
Real early adoption (10,000+ patients, CMS ACCESS in all four tracks, CVS backing) but it trails Solace, a unicorn in reimbursed advocacy, and depends on Medicare billing codes and payer contracts.
Sources: GlobeNewswire: Baba raises $40M Series A (Oct 2026) ↗ · Baba: Selected for CMS ACCESS Model (Jun 2026) ↗
Open ops roles · 2
Last checked Oct 25, 2026