The problem
Independent liquor stores run on old POS tools and can't sell online
What they do
Operating system for wine and liquor stores: POS, ecommerce, delivery, inventory
Traction ~1,000 stores and $2B GMV
Hiring trend
- Open roles
- 9
- Ops roles
- 1
all NYC
Hiring in
- New York
Funding
- Last round
- $15M
- Stage
- Series A
- Date
- Oct 2026
Led by FINTOP (YC, Bonfire, Operator Collective)
- Hiring+19 open roles on the live job board (3–9 roles = +1)
- Funding recency+1.5Series A · $15M, Oct 2026 (this month): 6 months or less = +1.5
- Traction+1.5Strong growth: ~1,000 stores and $2B GMV
- Red flags0None found in the last 24 months
- Total4.01 + 1.5 + 1.5 − 0 = 4.0 → Tempo (3.5–4.24)
Distance (10K) is a separate read on how long the lead can last. It doesn't change the score.
Distance
10K · edge: hard to leave
Runs checkout, payments and inventory for liquor stores, but trails established Bottle POS, mPower and Lightspeed.
Sources: AlleyWatch: Santé raises $15M ↗ · mPower: mPower vs Santé comparison (Apr 2026) ↗ · Bottle POS: Best Santé alternatives (Jul 2026) ↗
Open ops roles · 1
Last checked Oct 25, 2026