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Well Run profileThe Chase Pack · #211 of 720

Position 211

Sanity

Content operating system: structured content backend and AI agents for content teams

Pace
4:40/kmTempo4.0
Distance
Distance Half.
Open ops roles
2
Last week
#178
Move
▼ 33
Peak
#178
Weeks in the 100
0
The Chart →
Rank and score over time
Board rank
#168#191#214#178Oct 18#204Oct 25
Pace score
02464Oct 184Oct 25

One point per Sunday re-rank, tracking since Oct 18. The lines fill in week by week.

Sprint 3:30/km
Race 4:05/km
Tempo 4:40/kmFramerSanity
Steady 5:20/km
Warm-up 6:00/km
Cool-down 6:30/km
Sanity runs in the Tempo lane, alongside 1 rival. Rivals on Well Run sit in their own pace lanes; further right = more momentum. Tap one to open its page.Also competes with: Contentful, Storyblok, Adobe Experience Manager, Payload
Total raised
~$136Msee rounds ↓
Headcount
338 employeesas of 2026 (Tracxn, date not shown) platform.tracxn.com ↗
Founded
2018
HQ
San Francisco, CA (also Oslo)

Leadership

The problem

Content teams are stuck in rigid CMSs that can't feed every channel or AI agent

What they do

Content operating system: structured content backend and AI agents for content teams

Traction $40M+ ARR (2024); 1M+ users; signups 20k → 50k/month

Hiring trend

Open roles
33
Ops roles
2
Headcount
~320

Headcount +7% YoY (~276 Mar 2026, Revelio); ~320 est. now

Hiring in

  • London
  • SF Bay Area
  • Oslo
  • Remote (Canada)

Glassdoor

3.9 ★ 45 reviews

Funding

Last round
$85M
Stage
Series C
Date
May 2025

Led by Bullhound Capital

Distance

Half · edge: hard to leave

Content lives in its backend, so switching is costly for the teams that build on it.

Sources: CMSWire: Sanity CEO on the future of CMS (Jul 2026) ↗

Last checked Oct 25, 2026

News timeline

  1. Sep 2026Launches Knowledge Bases and Workflows at Everything NYC 2026 sanity.io ↗
  2. Apr 2026Passes 1M users on the platform linkedin.com ↗
  3. Mar 2026Repositions platform as the AI Content Operating System prnewswire.com ↗
  4. Oct 2025Launches Content Agent for natural-language content operations sanity.io ↗
  5. May 2025Raises $85M Series C led by Bullhound; launches Content Operating System bullhoundcapital.com ↗

Funding historyTotal raised ~$136M

  1. May 2025Series C$85MLed by Bullhound Capital sanity.io ↗
  2. Jun 2021Series B$39MLed by ICONIQ Growth techcrunch.com ↗
  3. Oct 2020Series A$9.3MLed by Threshold Ventures techcrunch.com ↗
  4. Sep 2019Seed$2.4MLed by Heavybit vcnewsdaily.com ↗

Profile facts checked Oct 19, 2026. Every fact links to its public source.

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