The problem
Appointment-based beauty businesses lose revenue to no-shows, missed calls and clunky booking and checkout tools
What they do
Booking, payments, marketing and charting software for salons, spas and medspas
Traction Revenue up 500%+ in three years; 5,000+ businesses, ~$5B annual payments, ~15% of US medspas
Hiring trend
- Open roles
- 15
- Ops roles
- 3
- Headcount
- ~590
~591 staff (Crustdata, Sep 2026), up from 375 at Jul 2025 raise; 14 open roles, remote US
Hiring in
- Canada
- Remote (US)
Latest news
Aug 2026
Launched Beau, an AI receptionist that answers salon calls and books appointments (beta) ↗Glassdoor
2.8 ★ 152 reviews ↗Funding
- Last round
- $80M
- Stage
- Series D
- Date
- Jul 2025
Led by JMI Equity
- Hiring+1.515 open roles on the live job board (10–29 roles = +1.5)
- Funding recency+0.5Series D · $80M, Jul 2025 (15 months ago): 12–24 months = +0.5
- Traction+1.5Strong growth: Revenue up 500%+ in three years; 5,000+ businesses, ~$5B annual payments, ~15% of US medspas
- Red flags−11 significant flag in the last 24 months, −1 eachRepeated, unannounced layoff rounds in 2025–2026 reported by employees; Boulevard acknowledged workforce reductions after its raise. Glassdoor 2.8, 39% would recommend.Glassdoor reviews tagged 'layoff' (Jul 2026: 'multiple rounds of layoffs') ↗ · Glassdoor review, May 2026, with Boulevard reply acknowledging workforce reductions after fundraising ↗ · Glassdoor overview: 2.8/5, 39% recommend ↗
- Total2.51.5 + 0.5 + 1.5 − 1 = 2.5 → Steady (1.5–3.49)
Distance (10K) is a separate read on how long the lead can last. It doesn't change the score.
Distance
10K · edge: hard to leave
Fast-growing, ~15% of US medspas, but trails Zenoti, Mindbody and Fresha, with repeated layoffs.
Sources: TechCrunch, Jul 2025: ~$5B payments, ~15% of US medspas, rivals ↗ · Boulevard blog, Jul 2025: 5,000+ businesses, 40,000 pros, proprietary payment rails ↗ · Business Wire, Apr 2026: ePrescribe launch for medspas ↗ · Greenhouse board: Onboarding Manager, Support Operations Manager open ↗
Watch-outs
Repeated, unannounced layoff rounds in 2025–2026 reported by employees; Boulevard acknowledged workforce reductions after its raise. Glassdoor 2.8, 39% would recommend.
Sources: Glassdoor reviews tagged 'layoff' (Jul 2026: 'multiple rounds of layoffs') ↗ · Glassdoor review, May 2026, with Boulevard reply acknowledging workforce reductions after fundraising ↗ · Glassdoor overview: 2.8/5, 39% recommend ↗
Last checked Oct 25, 2026