The problem
Small landlords juggle leasing agents, tenants, repairs and rent collection themselves, with poor service and costly vacancies
What they do
Full-service, tech-run leasing and property management for single-family rental homeowners
Traction CEO says 2025 revenue +60%, gross profit +76%, listings +130% YoY; 12 new states
Hiring trend
- Open roles
- 1
- Ops roles
- 1
- Headcount
- ~200-210
LinkedIn ~206-210 staff, +21% YoY (est.); growth skewed to Buenos Aires/Lima; open roles down to 3 from 'hiring across all roles' in Jan 2026
Latest news
Sep 2026
Launched in New Hampshire, its 21st state (61 metro regions); 23 states + DC by Oct ↗Glassdoor
4.2 ★ 250 reviews ↗Funding
- Last round
- $50M equity (+$30M debt)
- Stage
- Series C
- Date
- May 2022
Led by Fifth Wall (Series C); Battery Ventures (B), GGV Capital (A), a16z (Seed)
- Hiring+0.51 open role on the live job board (1–2 roles = +0.5)
- Funding recency0Series C · $50M equity (+$30M debt), May 2022 (53 months ago): over 24 months = 0
- Traction+0.75Some growth: CEO says 2025 revenue +60%, gross profit +76%, listings +130% YoY; 12 new states
- Red flags−11 significant flag in the last 24 months, −1 eachRepeated rounds of layoffs and offshoring described in Glassdoor reviews from Jan 2025 through Jan 2026 ("nonstop layoffs", "entire teams disappear"); no new equity round since May 2022. Smaller: a hidden-fee false-advertising class action (Gupta, Oct 2024, settled within a month) and two Dec 2025 employee suits (discrimination; FLSA wage claim, settled 2026) - noted, not scored.Glassdoor: Belong (CA) reviews mentioning layoffs (Jan 2025, Aug 2025, Jan 2026) ↗ · TechCrunch: Belong's last raise, $50M equity + $30M debt led by Fifth Wall (May 2022) ↗ · Justia: Gupta v. Belong Home class action, settled and dismissed (Oct-Dec 2024) ↗ · PacerMonitor: Versailles v. Belong Inc employment discrimination suit (S.D. Fla., Dec 2025) ↗ · Justia: Kotsiopoulou v. Belong FLSA suit, settled (S.D. Fla., Dec 2025-Apr 2026) ↗
- Total0.250.5 + 0 + 0.75 − 1 = 0.25 → Cool-down
Cool-down rule: score under 1.5 and the last round is over 24 months old, with shrinking headcount or layoffs.
Distance (10K) is a separate read on how long the lead can last. It doesn't change the score.
Distance
10K · edge: cheaper at size
One of several venture-backed tech-enabled property managers (Mynd, Evernest, Poplar, Doorstead) in a fragmented market with no clear leader; density across 60+ metros is a real edge, but it has not raised equity since 2022 and runs on rolling cuts and offshoring, so burn risk is high.
Sources: Startuply: Belong's competitive set (Mynd, Evernest, Poplar Homes, Doorstead) (May 2026) ↗ · Belong: New Hampshire launch, 21st state and 61 metro regions (Sep 2026) ↗ · Belong (LinkedIn): CEO's 2025 results, revenue +60%, listings +130% (Jan 2026) ↗
Watch-outs
Repeated rounds of layoffs and offshoring described in Glassdoor reviews from Jan 2025 through Jan 2026 ("nonstop layoffs", "entire teams disappear"); no new equity round since May 2022. Smaller: a hidden-fee false-advertising class action (Gupta, Oct 2024, settled within a month) and two Dec 2025 employee suits (discrimination; FLSA wage claim, settled 2026) - noted, not scored.
Sources: Glassdoor: Belong (CA) reviews mentioning layoffs (Jan 2025, Aug 2025, Jan 2026) ↗ · TechCrunch: Belong's last raise, $50M equity + $30M debt led by Fifth Wall (May 2022) ↗ · Justia: Gupta v. Belong Home class action, settled and dismissed (Oct-Dec 2024) ↗ · PacerMonitor: Versailles v. Belong Inc employment discrimination suit (S.D. Fla., Dec 2025) ↗ · Justia: Kotsiopoulou v. Belong FLSA suit, settled (S.D. Fla., Dec 2025-Apr 2026) ↗
Open ops roles · 1
Last checked Oct 25, 2026