The problem
Sunscreen feels like a chore; people skip it because it smells and feels clinical
What they do
Miami sunscreen brand with retro 1980s resort branding, sold at Target, Ulta, Costco and Sephora
Traction ~$80M revenue projected for 2025 (vs ~$40M in 2024), profitable; #13 US sunscreen brand
Hiring trend
- Open roles
- 2
- Ops roles
- 1
- Headcount
- ~146
~146 staff (Tracxn est.); 1 open role plus a talent network posting
Hiring in
- Miami
- Remote
Funding
- Last round
- $70M (mostly secondary)
- Stage
- Growth (PE minority)
- Date
- Mar 2026
Led by VMG Partners
- Hiring+0.52 open roles on the live job board (1–2 roles = +0.5)
- Funding recency0Latest money ($70M (mostly secondary), Mar 2026) isn't a new primary round, so it doesn't count
- Traction—~$80M revenue projected for 2025 (vs ~$40M in 2024), profitable; #13 US sunscreen brand
- Red flags—None on file
- Total3.0Stored score → Steady (1.5–3.49)
Hiring and funding from the stored fields add up to +0.5. The stored score of 3 includes a judgment call the fields don't capture (often a boundary month or a round we don't count), so traction and red-flag points can't be split out exactly.
Distance (10K) is a separate read on how long the lead can last. It doesn't change the score.
Distance
10K
A beloved brand but a follower: ~1.2% US sunscreen share, ranked #13 behind Coppertone, Banana Boat and Neutrogena; brand is fuel, not a moat.
Sources: Beauty Independent: Vacation ~1.2% share, No. 13 in US sun care (Dec 2025) ↗
Open ops roles · 1
Last checked Oct 25, 2026