The problem
Businesses can't tell real people from fraudsters, bots and deepfakes at sign-up without heavy manual review
What they do
Configurable identity verification, KYC/KYB and fraud checks for online businesses
Traction ~$100M ARR (est.); revenue and customers doubled in 2024; 3,000+ customers
Hiring trend
- Open roles
- 13
- Ops roles
- 3
- Headcount
- ~620-710
Headcount ~403 → ~621 Q1 2025 to Q1 2026 (Revelio), ~710 on LinkedIn (+28% YoY); postings +85% in 2026
Hiring in
- San Francisco
- New York
- Remote (US)
Glassdoor
4.1 ★ 157 reviews ↗Funding
- Last round
- $200M
- Stage
- Series D
- Date
- Apr 2025
Led by Founders Fund, Ribbit Capital
- Hiring+1.513 open roles on the live job board (10–29 roles = +1.5)
- Funding recency+1Series D · $200M, Apr 2025 (18 months ago): 12–24 months = +0.5, $100M+ round +0.5
- Traction+1.5Strong growth: ~$100M ARR (est.); revenue and customers doubled in 2024; 3,000+ customers
- Red flags−11 significant flag in the last 24 months, −1 eachFeb 2026 privacy/security backlash: researchers found exposed frontend source on a FedRAMP endpoint; Discord ended its UK age-check test. Ongoing Illinois BIPA biometric class actions.Fortune: Discord distances itself from Persona after exposed code (Feb 2026) ↗ · Malwarebytes: Persona left frontend exposed, researchers say (Feb 2026) ↗ · CourtListener: Freifeld v. Persona Identities BIPA class action (2nd amended complaint, Feb 2025) ↗
- Total3.01.5 + 1 + 1.5 − 1 = 3.0 → Steady (1.5–3.49)
Distance (Half) is a separate read on how long the lead can last. It doesn't change the score.
Distance
Half · edge: hard to leave
Gartner MQ Leader, highest on execution three years running, with broad adoption (LinkedIn, OpenAI, Reddit, Roblox) and new KYB and workforce lines; still shares the market with Jumio, Socure and Entrust-Onfido, and privacy backlash is a live risk.
Sources: Persona: Leader in 2026 Gartner Magic Quadrant for IDV (Aug 2026) ↗ · SiliconANGLE: Persona $200M Series D at $2B (Apr 2025) ↗
Watch-outs
Feb 2026 privacy/security backlash: researchers found exposed frontend source on a FedRAMP endpoint; Discord ended its UK age-check test. Ongoing Illinois BIPA biometric class actions.
Sources: Fortune: Discord distances itself from Persona after exposed code (Feb 2026) ↗ · Malwarebytes: Persona left frontend exposed, researchers say (Feb 2026) ↗ · CourtListener: Freifeld v. Persona Identities BIPA class action (2nd amended complaint, Feb 2025) ↗
Last checked Oct 25, 2026