Well Run profileThe Chase Pack · #238 of 720

Position 238

Ernesta

Custom-sized rugs cut to the inch, sold online, to designers, and in showrooms

Pace
4:40/kmTempo4.0
Distance
Distance 10K.
Open ops roles
—
Last week
#200
Move
▼ 38
Peak
#200
Weeks in the 100
0
The Chart →
Rank and score over time
Board rank
#190#216#241#200Oct 18#231Oct 25
Pace score
02464Oct 184Oct 25

One point per Sunday re-rank, tracking since Oct 18. The lines fill in week by week.

Ernesta runs in the Tempo lane (4:40/km): 38 of 166. Further right = more momentum. No competitors on the board yet, so it runs alone.
Total raised
$57.5M (per AlleyWatch; other reports say $45M)see rounds ↓
Founded
2022
HQ
New York, NY

Leadership

The problem

Standard rug sizes rarely fit real rooms, and true custom rugs are slow, opaque and trade-only

What they do

Custom-sized rugs cut to the inch, sold online, to designers, and in showrooms

Traction 100% YoY revenue growth (company); ~$12M revenue (est.); 13 showrooms, 30 targeted by 2027

Hiring trend

Open roles
27
Headcount
~72-77

Headcount ~50 → ~77 YoY (+54%, LinkedIn est.); 62 → 72 Q2→Q3 2026 (Caplight); 27 open roles, mostly showroom staff

Funding

Last round
$20M
Stage
Series B
Date
Mar 2026

Led by Addition

Distance

10K · edge: cheaper at size

Says it is the largest custom-size rug seller and owns its Georgia fabrication plant, but at ~$12M est. revenue it is small next to Ruggable, Rugs USA and Wayfair in a crowded rug market, and its 30-showroom rollout is capital-heavy.

Sources: PR Newswire: Ernesta raises $20M Series B, 100% YoY growth, 30 showrooms by 2027 (Mar 2026) ↗ · Retail Dive: Ernesta fabricates most rugs at its own Cartersville, GA facility (Jan 2026) ↗

Open ops roles

No ops roles open right now

Last checked Oct 25, 2026

Funding historyTotal raised $57.5M (per AlleyWatch; other reports say $45M)

  1. Mar 2026Series B$20MLed by Addition prnewswire.com ↗
  2. Nov 2022Series A$25MLed by Addition prnewswire.com ↗

Profile facts checked Oct 19, 2026. Every fact links to its public source.

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