Cloaked's website preview

Well Run profileThe Chase Pack · #151 of 720

Position 151

Cloaked

Consumer privacy app: masked emails/phones, data-broker removal, AI scam-call screening, ID insurance

Pace
4:05/kmRace4.5
Distance
Distance 10K.
Open ops roles
3
Last week
—
Move
New
Peak
#145
Weeks in the 100
0
The Chart →
Rank and score over time
Board rank
#135#145#155#145Oct 25
Pace score
02464.5Oct 25

One point per Sunday re-rank, tracking since Oct 25. The lines fill in week by week.

Sprint 3:30/km
Race 4:05/kmCloaked
Tempo 4:40/km1Password
Steady 5:20/km
Warm-up 6:00/km
Cool-down 6:30/km
Cloaked runs in the Race lane. Rivals on Well Run sit in their own pace lanes; further right = more momentum. Tap one to open its page.Also competes with: Aura, DeleteMe, Proton, Guardio
Total raised
$400M+ (company-stated)see rounds ↓
Headcount
~121 (LinkedIn)as of Oct 2026 linkedin.com ↗
Founded
2020
HQ
New York, NY

Leadership

The problem

People's personal data is sold by brokers and leaked in breaches, fueling spam, scams and identity theft

What they do

Consumer privacy app: masked emails/phones, data-broker removal, AI scam-call screening, ID insurance

Traction 350,000+ paying customers; 10x growth in 2025 (company); ~$38M revenue est. (Tracxn)

Hiring trend

Open roles
16
Ops roles
3
Headcount
~120

Headcount ~51 (2024) → ~70 (Mar 2026) → ~120 on LinkedIn (Oct 2026), est.

Hiring in

  • New York
  • Remote (US)

Funding

Last round
$375M
Stage
Series B
Date
Mar 2026

Led by General Catalyst, Liberty City Ventures

Distance

10K · edge: hard to leave

Fast-growing bundle with sticky masked identities, but a follower to Aura and others in a crowded consumer privacy market, and Apple/Google ship email masking and call screening free on the phone.

Sources: TechCrunch: Cloaked raises $375M, 350K paying customers, competes with 1Password, Guardio, Proton (Mar 2026) ↗ · Business Wire: Cloaked raises $375M led by General Catalyst and Liberty City Ventures (Mar 2026) ↗

Last checked Oct 25, 2026

News timeline

  1. Aug 2026Adds ad and tracker blocking to its privacy suite cloaked.com ↗
  2. Mar 2026Raises $375M Series B and growth financing led by General Catalyst; enterprise push techcrunch.com ↗
  3. Dec 2025Launches Cloaked Enterprise employee protection via AWS Marketplace prweb.com ↗
  4. Jul 2025Launches AI Call Guard scam-call screening and dark web/SSN monitoring techcrunch.com ↗

Funding historyTotal raised $400M+ (company-stated)

  1. Mar 2026Series B + growth financing$375M (incl. General Catalyst Customer Value Fund financing)Led by General Catalyst, Liberty City Ventures businesswire.com ↗
  2. Feb 2023Venture$5Mlinkedin.com ↗
  3. Mar 2022Series A$25MLed by Lux Capital, Human Capital businesswire.com ↗
  4. Jan 2022Seed$4MLed by Human Capital businesswire.com ↗

Profile facts checked Oct 19, 2026. Every fact links to its public source.

Keep going

← Back to the board