The problem
Enterprises spend heavily on AI but can't tell which tools, agents and initiatives actually pay off
What they do
Measures enterprise AI cost, adoption and ROI by team, tool and use case
Traction Named customers Atos, Wipro, global insurers; company-claimed 47% ROI lift; ARR undisclosed
Hiring trend
- Open roles
- 2
- Headcount
- ~15
Small: ~15 staff (+40% YoY on LinkedIn, est.); plans ~40 by end 2027; 2 eng roles open
Hiring in
- San Francisco
- New York
- SF Bay Area
- Remote
Latest news
Sep 2026
Pay-i rebranded as Ascerta and raised $18M Series A led by Dell Technologies Capital ↗Glassdoor
5.0 ★ 1 reviews ↗Funding
- Last round
- $18M
- Stage
- Series A
- Date
- Sep 2026
Led by Dell Technologies Capital
- Hiring+0.52 open roles on the live job board (1–2 roles = +0.5)
- Funding recency+1.5Series A · $18M, Sep 2026 (1 month ago): 6 months or less = +1.5
- Traction+0.75Some growth: Named customers Atos, Wipro, global insurers; company-claimed 47% ROI lift; ARR undisclosed
- Red flags0None found in the last 24 months
- Total2.750.5 + 1.5 + 0.75 − 0 = 2.75 → Steady (1.5–3.49)
Distance (Unproven) is a separate read on how long the lead can last. It doesn't change the score.
Distance
Unproven
A 15-person Series A with a few named logos (Atos, Wipro) and only company-reported results, in a crowded AI-cost and AI-ROI field where CloudZero (~$42M ARR), Larridin and IBM Apptio sell to the same CFOs and CIOs.
Sources: GeekWire: Pay-i rebrands as Ascerta, raises $18M; 15 employees, customers (Sep 2026) ↗ · Sacra: CloudZero at $42M ARR growing 757% YoY (Mar 2026) ↗ · AI Economics Hub: AI economics vendor map (Oct 2026) ↗
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Last checked Oct 15, 2026